Jul 08, 2011
When to use a QR Code & When to use SMS Text Messaging

May 06, 2011
Android Market to surpass Apple App Store by August: study - Mobile Commerce Daily
With the flood of developers, brands and marketers developing content for Android, research firm research2guidance predicts it will reach 425,000 apps by August, surpassing the Apple App Store.

Jan 20, 2011
Eric McCormick Recognized As Top Young Business Professional with 40 Under 40 Award
Eric McCormick, president of McCormick Mobile Media, was recognized by Business Street Online with the 40 Under 40 Award. The annual award recognizes the top young business professionals in the public and private sectors in central California who are lea

Nov 08, 2010
Sara Lee mobile campaign builds stronger brand relationship with target demo
Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Oct 27, 2010
Fresno Advertising Federation Host Mobile Media Seminar
Featured guest speaker will be Eric McCormick of McCormick Mobile Media

Aug 19, 2010
Mobile Marketer: Christmas 2010 will be memorable for mobile marketers: Wunderman exec
Mobile Marketer’s Dan Butcher interviewed Thom Kennon, New York-based vice president of strategy at Wunderman, part of WPP’s Young & Rubicam Brands. Here is what he had to say:

Jul 15, 2010
Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Nearly half (46%) of ad executives - both marketers and agency media buyers - currently are utilizing mobile media as part of their advertising plans.

Jun 30, 2010
One in five retailers have fully-realized mobile strategies: study - mobilecommercedaily.com
Three-quarters of all retailers have plans for engaging consumers in the mobile space, according to a report by Forrester Research Inc.

May 17, 2010
Crocs rolls out nationwide mobile coupons campaign: case study
Good example of using SMS Text Messaging to make traditional advertising more effective and engaging.

Apr 30, 2010
Half of nonprofits to adopt mobile by 2012
Fifty percent of nonprofit organizations expect to adopt mobile donor engagement and fundraising in the next two years, according to Kaptivate Group.

Apr 22, 2010
1800Flowers outlines Mother’s Day multichannel mobile strategy
With Mother’s Day right around the corner, 1800Flowers has put in place a mobile strategy to help drive sales during one of its busiest times of the year.

Mar 31, 2010
7 Ways to Get Started Using Text Message Marketing
Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently.

Feb 19, 2010
Mobile ad campaigns 5 times more effective than online: InsightExpress study
Mobile is taking online to the cleaners Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

Jan 05, 2010
The mobile commerce prerogative for retailers in 2010
Great information for Retails, Restaurants & QSR. McCormick Mobile Media can guide you through the steps.

Jan 05, 2010
Disney outlines mobile strategy
Great article from Mobile Marketer on Disney's mobile strategy. Any business can develop a similar strategy one step at a time.

Nov 02, 2009
Holiday Mobile Marketing Best Practices
Excerpt from Mobilemarketer.com article by Giselle Tsirulnik

Nov 01, 2009
Mobile Marketer article - Why mobile should be a key component of holiday marketing this year
By Giselle Tsirulnik As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.

Oct 28, 2009
www.mobilemarketer.com - Yamaha SMS program sees 400 percent increase in uptake
By Chris Harnick: Since launching its mobile sweepstakes earlier this month, Yamaha Watercraft said that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

Oct 09, 2009
NY Times Article - A Small Business Guide to Text-Message Marketing
By MARK COHEN Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.