Source: Mobile Marketing Association

1. Lead with the marketing ideas

Don’t let the excitement surrounding mobile marketing and various new mobile technologies blind you to what’s best for your brand. Start with your consumer and ask what are you are trying to do? How are you trying to reach that consumer? Let that define the role of mobile advertising.

2. Keep it simple

Choose an application that is easy for the consumer to use. Avoid complicated technologies or those that very few consumers are using and the need to download special software.

3. Make it fun, interesting and useful

Consumers want entertainment, fun, and useful features, such as free content for their mobile phone, when interacting with their favorite brands.

4. Respect the consumer

The customer should always be able to say yes or no to anything they receive on their mobile phone. Communications with the consumer should be limited to a reasonable number with clear and frequent directions on how to unsubscribe.

5. Integrate mobile into the overall marketing mix

If mobile advertising is treated as an integral part of what you do, then you’ll have a better chance of reaching your goals. Adding a “call to action” (allowing a customer to call, text or email for more information about a product) makes ads truly interactive and measurable.